Epidemic Sound's CEO reveals the strategy behind new AI tool - with Oscar Höglund and Steve Wright

What happens when AI meets creativity and respects the people behind it?

In this episode of The Business of Creators, Ian Shepherd sits down with Oscar Höglund, CEO & Co-founder of Epidemic Sound, to dive into how AI is transforming music in content creation without replacing artists. From emotional storytelling to fair artist compensation, this is a deep dive into building creator-first tools that actually work. Steve Wright, filmmaker and YouTuber, joins the conversation to share a creator's perspective.

Topics Discussed:
- The vision behind Epidemic Sound and its 16-year journey
- Launching "Adapt" — Epidemic's AI tool that empowers creators
- Steve Wright’s creative process and the role of music in storytelling
- Music’s emotional impact and how it shapes content
- The balance between AI innovation and ethical responsibility

If you listen to this episode, you'll learn:
- How to use music to dramatically elevate your video content
- Why AI doesn’t have to replace artists — it can support them
- How tools like Adapt can save creators hours of editing time
- What smart creators are doing to diversify their income
- How working with creator-first platforms builds long-term success

Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!