The Marketing Millennials Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97
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Mar 2, 2026 They dig into tiny, overlooked marketing tweaks that drive big gains. Learn why ‘Top Three’ and ‘Best’ formats beat generic listicles in AI search. Discover using AI tools to curate authoritative sources and add curated links to boost credibility. Hear about a newsletter subject line test that lifted opens by about 20% when edition numbers were reintroduced.
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Jay's Recurring Food Poisoning Mystery
- Jay Schwedelson shares a recurring personal problem of getting food poisoning multiple times within months.
- He insists he washes his hands and suspects careless ordering or unexpected dishes like fish from non-seafood places.
Saved Salmon For Testing After Pregnancy Scare
- Daniel Murray recounts a story where Ari ate salmon from a Thai restaurant while pregnant and it smelled off, leading to saving the fish for potential lab testing.
- Ari's father, an environmental lawyer, advised saving the fish to test for contamination, which Daniel found unpleasant and impractical.
Top Three Beats Seven In AI Results
- AI-driven search and email prefer focused "best" formats like Top Three, Number One, or Best rather than long generic listicles.
- Daniel Murray says shifting from “7 tips” to “Top 3” consistently pulls exponentially higher visibility and engagement in tests.