Using AI at Work: AI in the Workplace & Generative AI for Business Leaders 81: Using AI at Work to Build Human AI Collaboration and Transform Processes
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Dec 8, 2025 In this engaging discussion, strategy and AI transformation expert Geoff Gibbins shares insights from his book, Critical Intelligence. He reveals why many AI pilots fail, emphasizing the importance of redesigning workflows instead of merely automating broken processes. Geoff explains the shift towards using AI as a collaborator, not just a tool, and talks about the need for long half-life skills to future-proof careers. He also highlights the essential role of human-AI collaboration in gaining a competitive advantage in the business landscape.
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Marketing Targets: Humans And Agents
- Marketers must now optimize content for both humans and AI agents who make decisions differently.
- Geoff notes agents exhibit idiosyncratic biases and require distinct framing and structure.
Define Human Roles In Agent Workflows
- Design human–AI workflows deliberately: decide which agent outputs need human review and which can run autonomously.
- Specify trust boundaries to avoid slowing agents or missing issues, Geoff advises.
Engage Owners Early With Prototypes
- Involve process owners early by mapping pain points and testing simple visuals before building code.
- Give stakeholders prototypes tied to real tasks so feedback focuses on outcomes, not UI details.
