Podnews Daily - podcast industry news

A new high for podcast consumption

Mar 13, 2026
Record monthly podcast listenership hits a new high and older listeners are tuning in more. YouTube rolls out curated top podcast lineups for advertisers across key verticals. Substack launches a remote recording studio that auto-generates clips and thumbnails. Industry moves include new leadership appointments, platform partnerships, and tools from Adobe and Magellan AI. Travel and live experiences get podcast-driven offerings.
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INSIGHT

Podcast Monthly Reach Hits Record High

  • Podcast monthly reach in the US hit an all-time high in The Infinite Dial 2026 study.
  • Edison Research with SSRS reported the growth and highlighted notable increases among Americans aged 55+, presented by Megan Lazovick and James Cridland.
INSIGHT

YouTube Launches Top Podcast Lineups For Advertisers

  • YouTube created US Top Podcasts lineups aimed at advertisers across key verticals like Sports and True Crime.
  • The blog frames it as a way for brands to tailor buys, though Podnews notes the exact meaning is unclear.
ANECDOTE

Steve Ackerman Joins The Podcast Show

  • Steve Ackerman, ex-Sony Music EVP, was appointed Non-Executive Director of The Podcast Show.
  • James Cridland notes Ackerman's 30+ years across UK and US audio and an interview in the Podnews Weekly Review.
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