SXSW Picks and Podcast Trailers

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• More Americans are listening to podcasts every month than ever before, according to The Infinite Dial 2026 from Edison Research at SSRS. The research, with support from SiriusXM Media, was released yesterday afternoon and co-presented by VP Megan Lazovick and Editor of Podnews, James Cridland. It also shows the significant growth of online audio for Americans age 55+. You can watch the full presentation and download all the slides here.
• YouTube announced new “top podcast lineups”. A blog post, which has a YouTube podcasts logo on it, says: "To further serve advertisers looking to tap into the podcast momentum on YouTube, today we’re introducing our US Top Podcasts lineup across key verticals - Sports, News, Comedy, True Crime and Society & Culture - enabling brands to tailor their approach to key podcast verticals.” (We're not quite sure what this means).
• Steve Ackerman has been appointed a Non-Executive Director of The Podcast Show. Most recently Executive Vice President and Head of Global Podcasts at Sony Music Entertainment, he has had more than thirty years experience across audio in the UK and US. He’s interviewed this week about his new role in the Podnews Weekly Review.

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