The Modern People Leader: Forward-Thinking HR

MPL Build AMA: So You’re People Ops as a Product Curious? (Jessica Zwaan)

Feb 27, 2026
Jessica Zwaan, author and people operations strategist who treats People Ops like a product. She discusses shedding old HR mindsets and embracing product thinking. Short feedback loops and lightweight tactics to guide improvements get highlighted. AI’s role in making people-product work more accessible is explored.
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INSIGHT

Ego Death Is The First Step To Change

  • Leaders must undergo an 'ego death' to accept past HR approaches no longer work and to publicly commit to new ways of operating.
  • Jessica explains this requires admitting prior decisions may be wrong, telling your team and leadership, and being willing to change course.
ADVICE

Stop Hiring To Fix Administrative Overload

  • Free your people team from admin by automating, self‑serving managers, and redesigning internal processes before scaling headcount.
  • Jessica recommends ticketing, Zapier automations or AI triage and making managers the first line for routine flows.
ADVICE

Use One‑To‑Ones And Huddles For Fast Feedback

  • Collect lightweight qualitative feedback via regular one‑to‑ones and quick huddles to test communications before broad rollout.
  • Jessica uses annual one‑to‑ones with four fixed questions and Slack huddles with five people to preview major messages.
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