Buying a $3m Course Business (Whose Founder is the Face)

Online course businesses have dazzling margins but a key weakness. Dom Wells explains how to acquire one & make it work. 

Topics from the interview with Dom:

• Opportunity for acquisition entrepreneurs to buy a course business
• What to look for when acquiring a course
• The role a course founder's personal story plays
• How to ease the founder's face out of the brand
• Why faces of successful students of the course are actually more valuable
• How courses can charge so much ($500 and more)
• Buying underperforming Udemy courses
• Importance of marketing funnels to a course business
• Ongoing development costs of a course (vs. SaaS)

Links & how to contact Dom:

• Proofread Anywhere
• More backstory on Proofread Anywhere: How I Built A $200K/Month Business Selling Proofreading Courses
• Udemy
• @DomWellsOnfolio
• LinkedIn
• Onfolio

Register for a live gathering of SMB, Micro-PE, and ETA owners, operators and investors:

• SMBash

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter