Buying a $3m Course Business (Whose Founder is the Face)
Acquiring Minds
00:00
Why Proofreaders Are Hard to Buy When They're So Wrapped Up in the Owner
The owner of a course is often the one going out and generating business for the course. They're also usually doing a lot of back end operations. So there's this kind of danger where you take over the brand and they just kind of dies. But with proofread anywhere, Caitlin was the face and she recorded all the videos but she's not really doing anything else. We didn't have to increase our expenses to hire someone to run the brand. And so it wouldn't be the end of the world if two years from now Caitlin's not the face of the brand.
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