Jason On Firms Podcast 571 The Email Every Accounting Firm Should Write
20 snips
Jan 29, 2026 Jonathan Stark, former software developer turned consultant and author who fights hourly billing, talks about why a short daily email sharpens your thinking. He explains how consistent writing builds authority, beats social algorithms, and attracts better clients. Practical tips on starting atomic emails, serializing ideas, and focusing on a specific audience.
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Start Writing Daily
- Start a daily email and write for the questions your clients actually ask.
- Spend 5–10 minutes daily; expect ~18 months to become a recognized authority.
From Dormant List To Business Audience
- Jonathan revived a small, mostly dormant mailing list from his technical blog and book audience.
- That audience later shifted from tech topics to business topics and grew during his book launch.
Email Beats Social Algorithms
- Email bypasses algorithmic feeds and shows up directly in people’s inboxes.
- Daily delivery builds familiarity and trust more reliably than social posts.
