A Beginner's Guide to AI Stop Losing 9,000 Leads a Day: Torrey Leonard’s Playbook for Voice AI Follow-Up
Mar 30, 2026
Torrey Leonard, CEO of Thoughtly, builds voice AI that automates high-volume lead follow-up and hands hot prospects to human closers. He discusses why voice is the fastest interface, how AI handles repetitive qualification, disclosure and compliance, CRM onboarding and A/B testing, and the roadmap toward omni-channel orchestration and safer agent handoffs.
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Tell People When An Agent Is AI
- Always disclose AI involvement on calls for compliance and transparency, especially in the EU.
- Torrey gives sample phrasing: identify the company, say you're a virtual assistant, and note the call is recorded before starting the flow.
Agents Thanked Thoughtly With S'mores
- Torrey describes SDRs getting demotivated by repetitive dials and poor outcomes, then being promoted to take transfers instead.
- Customers reported employees sending Thoughtly team s'mores as gratitude after job quality improved.
Voice Is The Fastest Interface For Rapport And Reach
- Voice lowers friction because talking transfers more data than typing, letting agents build rapport quickly and schedule follow-ups across channels.
- Thoughtly optimizes timing and channel (text, email, WhatsApp) to reach leads when they're most likely to respond.