Way of Champions Podcast #479 Dusty May, 2026 NCAA Champion Coach of Michigan Men's Basketball, on Creating a Culture of Error in and a Player Centered Environment in Practice, His Non Negotiables, and the Importance of Love in Coaching
Three Practice Non Negotiables
- Do set three clear practice non-negotiables: be ready, be on time, and be mentally engaged.
- Dusty May enforces those for every session and trains engagement and concentration to be extendable over 45–90 minute practices.
Practice As A Decision Making Lab
- Create a practice culture that treats mistakes as experiments so players build decision-making autonomy.
- May emphasizes scoring, constrained games, and letting players make aggressive choices without punishment to teach problem solving.
Model Vulnerability Through Ownership
- Do model vulnerability by owning mistakes and asking for help openly.
- May tells players he'll make hundreds of mistakes, will lean on staff during bad nights, and shows that vulnerability builds trust.
This week we welcome Dusty May, Head Coach of the 2026 NCAA Champion Michigan Wolverines Men's Basketball team. He was hired in 2024 by Michigan and immediately turned the program around winning 18 more games than 2023 and leading the Wolverines back to the top of the Big 10 and to the NCAA Sweet 16. In 2026 they went 37-3 and defeated UConn in the NCAA final to take their second ever national title. In this incredible conversation, May shares what his non negotiables are, how he creates a player centered environment centered around decision making and a willingness to make the right kind of mistakes. He also speakes to why he has such a calm sideline demeanor, the role of love in coaching, and so much more.
Prior to Michigan, may led Florida Atlantic for six straight winning seasons in Boca Raton, Fla. (2018-24), May captured Florida Atlantic's first regular-season and tournament championships while playing in Conference USA in 2023. He compiled a program record of 126 wins and helped the Owls make a run to the 2023 NCAA Final Four. Before earning his first head coaching job at Florida Atlantic, May was an assistant under Mike White for seven years with stints at Florida (2015-18) and Louisiana Tech (2011-15). Before working under White, May was an assistant under Kerry Rupp at Louisiana Tech for two seasons (2009-11). May started his coaching career at Eastern Michigan (2005-06) with Charlies Ramsey, before heading to Murray State (2006-07) to work under Billy Kennedy. Before joining Louisiana Tech, May spent two seasons with Mike Davis at UAB (2007-09).
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This weeks podcast is brought to you by our newest sponsor, Zone 14 Coaching. Zone 14 Coaching is a company built by coaches for coaches. If you have ever ended a session thinking, "Did that practice really hit the mark?" you will love what they have created. Zone 14's next-gen journals for coaches and players help you plan every practice, reflect on what worked and track progress all season long. Built on intentional coaching and backed by neuroscience, they bring structure and purpose to your training. Visit zone14coaching.com and use code Champions20 for 20% off. Or if you want to outfit your whole team or club and improve consistency across coaches, you can get in touch with Zone 14 via their website to discuss bulk discounts.
This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites, communication tools and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.
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