Culture of Error and Apologizing to Players

This week we welcome Dusty May, Head Coach of the 2026 NCAA Champion Michigan Wolverines Men's Basketball team. He was hired in 2024 by Michigan and immediately turned the program around winning 18 more games than 2023 and leading the Wolverines back to the top of the Big 10 and to the NCAA Sweet 16. In 2026 they went 37-3 and defeated UConn in the NCAA final to take their second ever national title. In this incredible conversation, May shares what his non negotiables are, how he creates a player centered environment centered around decision making and a willingness to make the right kind of mistakes. He also speakes to why he has such a calm sideline demeanor, the role of love in coaching, and so much more.

Prior to Michigan, may led Florida Atlantic for six straight winning seasons in Boca Raton, Fla. (2018-24), May captured Florida Atlantic's first regular-season and tournament championships while playing in Conference USA in 2023. He compiled a program record of 126 wins and helped the Owls make a run to the 2023 NCAA Final Four. Before earning his first head coaching job at Florida Atlantic, May was an assistant under Mike White for seven years with stints at Florida (2015-18) and Louisiana Tech (2011-15). Before working under White, May was an assistant under Kerry Rupp at Louisiana Tech for two seasons (2009-11). May started his coaching career at Eastern Michigan (2005-06) with Charlies Ramsey, before heading to Murray State (2006-07) to work under Billy Kennedy. Before joining Louisiana Tech, May spent two seasons with Mike Davis at UAB (2007-09).

BE THE FIRST TO KNOW ABOUT THE RELEASE OF OUR NEW BOOK Captain: The Athlete's Guide to Being an Exceptional Team Leader, due out in May 2026. Please fill out this quick Google form and you will be notified when discounted book pre-orders are available. We are constantly asked "where have all the leaders gone?" Now more than ever, it is up to schools, clubs and coaches to develop our leaders, and this new book is a perfect guide to train and develop them. It is filled with stories of champion team captains on the professional and college level, Hall of Fame coaches, and more, and is a masterclass on leadership. It will help your athletes understand the qualities needed to lead, the responsibilities they must accept, and the most common challenges they will face. The chapters are short and sweet and have discussion questions so that your leaders can work through them together and set your team up for great success.

BOOK A SPEAKER: Interested in having John or one of our speaking team present to your school, club or coaching event, either in person or virtually? Looking for leadership training for your student athletes, a coach development workshop or parent education? We are still booking Fall 2026 events, please email us to set up an introductory call John@ChangingTheGameProject.com

PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS, AND JOIN 2025 CHAMPIONSHIP TEAMS FROM SYRACUSE MENS LAX, UNC AND NAVY WOMENS LAX, AND MCLAREN F1! These are just the most recent championship teams using THE CHAMPION TEAMMATE book with their athletes and support teams. Many of these coaches are also getting THE CHAMPION SPORTS PARENT so their team parents can be part of a successful culture. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you? We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next?

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This weeks podcast is brought to you by our newest sponsor, Zone 14 Coaching. Zone 14 Coaching is a company built by coaches for coaches. If you have ever ended a session thinking, "Did that practice really hit the mark?" you will love what they have created. Zone 14's next-gen journals for coaches and players help you plan every practice, reflect on what worked and track progress all season long. Built on intentional coaching and backed by neuroscience, they bring structure and purpose to your training. Visit zone14coaching.com and use code Champions20 for 20% off. Or if you want to outfit your whole team or club and improve consistency across coaches, you can get in touch with Zone 14 via their website to discuss bulk discounts.

This week's podcast is brought to you by our friends at Sprocket Sports. Sprocket Sports is a software platform for youth sports clubs. Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites, communication tools and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams.

Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs. So if you've been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG.

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If you or your club/school is looking for all of our best content, from online courses to blog posts to interviews organized for coaches, parents and athletes, then become a premium member of Changing the Game Project today. For over a decade we have been creating materials to help change the game. and it has become a bit overwhelming to find old podcasts, blog posts and more. Now, we have organized it all for you, with areas for coaches, parents and even athletes to find materials to help compete better, and put some more play back in playing ball. Clubs please email John@ChangingTheGameProject.com for pricing.

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