The Joe Reis Show Freestyle Fridays - The Data Industry is the Definition of Insanity
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Feb 20, 2026 A critique of four decades of repeated approaches in the data industry and why they keep failing. Discussion of survey findings: dominant warehouse and lakehouse setups, widespread AI tool use without deep adoption, and surprising regional trends. Exploration of modeling practices that fuel firefighting, persistent pain points like unclear ownership, and plans for community-driven research and events.
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Orchestration Gaps At All Scales
- A surprising portion of organizations have no orchestration, including large enterprises.
- Lack of orchestration exists at both small companies and 10,000+ employee firms, pointing to structural gaps.
Lakehouse Adoption Is Regional
- Lakehouse adoption varies by region with Latin America leading and US/Canada trailing.
- Regional preferences show lakehouse exceeds warehouse in some markets but not others.
Modernize Data Modeling Tools
- Try modern modeling tools built for domain-driven teams rather than legacy IT-era tools.
- Use AI-assisted workflows and connectors to speed modeling and collaboration.