2331: Antavo and the Tech Behind Next-Gen Omnichannel Loyalty Programs

In today's Tech Talks Daily Podcast episode, I sit down with the inspiring Zsuzsa Kecsmar, Chief Strategy Officer and Co-founder of Antavo, the leading loyalty technology platform used by major brands like BMW, KFC, Simply Be, Ripcurl, Kathmandu, and Luisaviaroma. Zsuzsa shares her journey from Journalist of the Year in Hungary (2009) to being listed by Forbes as one of Europe's top 100 female founders in tech (2016).

Zsuzsa's fascinating origin story unfolds as she reveals how her experience as a local radio producer in Hungary shaped her path into the tech industry. She also discusses the vibrant tech scene in her home country.

Discover how Antavo is revolutionizing loyalty programs, enabling next-gen solutions that go beyond transactions. Zsuzsa explains how their platform helps brands like BMW and KFC revamp their loyalty strategies and achieve business goals.

Learn about the importance of gradual change in loyalty programs, the innovative technology that supports these strategies, and the challenges brands face in creating effective loyalty systems. Zsuzsa also shares her thoughts on exciting tech trends in the industry, the AI revolution's impact on Antavo and their global strategy to bring their loyalty solutions to professionals and systems integrators worldwide.

Gratitude plays a significant role in Zsuzsa's success story, as she highlights the support she received from investor Kristina Perkin-Davison, founder of iEurope. The conversation wraps up with a glimpse into Zsuzsa's upcoming business travels and Neil's podcasting business.

Take advantage of this incredible interview with one of Europe's top female tech founders as she shares her journey and insights into the world of loyalty technology and beyond.