The Recruiting Brainfood Podcast

Brainfood Live On Air - Ep368 - LinkedIn Content Intelligence Q1 2026

Mar 20, 2026
Amy Wiedner, personal-branding founder who helps founders and brands grow on LinkedIn, and David Arnaud, GTM strategist and LinkedIn data analyst. They unpack LinkedIn’s new AI-driven distribution logic, why profile-content alignment now shapes reach, which hooks and formats spark real conversation, and practical tips for consistent, topic-specific posting to beat signal noise.
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ANECDOTE

David's Rapid Follower Growth From Data Driven Posting

  • David grew from 20K to 43K followers in a year by applying data-driven posting changes and hit 3.4M impressions across 12 months.
  • His cofounder Walid used the same principles to reach 19K followers and 1M impressions.
INSIGHT

Engagement Quality Beats Comment Quantity

  • High comment counts alone don't guarantee reach; short one-word replies signal low-quality engagement and can reduce distribution.
  • Deep, paragraph-length comments and dwell time are the engagement signals Brew360 rewards.
ADVICE

Use Carousels And Vertical Images To Stop Scrolls

  • Use carousels and portrait images for higher reach; carousels get ~4x and vertical images ~2x the reach of text-only posts.
  • Convert educational insights into infographics to own mobile screen real estate and stop scrolls.
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