Content planning: target audience and pain points

LINKEDIN CONTENT INTELLIGENCE REPORT Q1 2026   The LinkedIn newsfeed has completely changed how professional content gets seen and shared — and old posting playbooks are now obsolete. In “LinkedIn Content Intelligence Report Q1 2026”, we’ll break down how LinkedIn’s evolving algorithm prioritises relevance, meaning, and audience interest — not just likes and vanity metrics — and what this means for creators and marketers focused on real visibility and real engagement. Real data, real trends, real tactical takeaways.   What we’ll cover:  

• The New Distribution Logic: LinkedIn now prioritises deep, meaningful engagement and professional relevance over broad viral reach, reshaping who sees your posts and why.
• Interest-Based Feed Signals: The feed is increasingly driven by topical relevance and user interest, not just network connections or follower count.
• Engagement Quality Over Quantity: Simple likes matter far less than sustained conversations and comments that signal real value.
• Post Formats That Win Now: Text, thought leadership, and content sparking discussion are outperforming generic posts — and tactics like saves and comments now carry disproportionate weight.
• Semantic Content Signals: LinkedIn’s new 360Brew AI reads meaning and topical authority, rewarding posts that speak clearly to a defined audience.
• Saturation and Signal Noise: More posts and noise mean generic content gets buried — creators must craft specificity and relevance to break through.
• Profile + Content Alignment: Your profile and the themes you post about now act together as signals to the algorithm — misalignment can suppress reach.

  Every creator has wondered, why isn’t this getting seen anymore? The answer isn’t a mystery - the algorithm has shifted fundamentally. This livestream will turn complex technical changes into actionable strategy, outlining where visibility is going, what LinkedIn actually rewards, and how you can reclaim reach and influence on the platform. Whether you’re a content creator, marketer, or brand strategist, this session will give you the context and tactics to adapt and win in 2026.     We're on Friday 20th March, 2pm GMT. Register by clicking on the green button (save my spot) and follow the channel here (recommended)       Episode 368 is sponsored by Maki   At Maki, we help organisations like BNP Paribas, PwC, Booking.com, Nestlé, and H&M transform hiring with AI agents for screening, interviewing, and assessment.   By combining automation, behavioural science, and data, Maki enables talent teams to hire faster, fairer, and smarter.   Our global partnership with H&M saved 250 000 recruiter hours, cut time-to-hire by 4×, and reduced turnover by 22 %, delivering $85 M ROI.   Beyond automation, we’re building a continuous reinforcement system where every recruiter judgment and employee outcome makes our AI agents smarter; creating a unique data moat in HR.   Learn more: makipeople.com