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Apr 9, 2026 Marvin von Hagen, CEO of the Interaction Company and founder of Poke, an AI texting assistant that links to email, calendars, and services. He explains why texting is the ideal AI interface. They dig into Poke’s security and automation designs. He also recounts suing Meta over API pricing and an extreme personalized-pricing story involving a $136,000 monthly payment.
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Newspaper Published An Entire Interview With Poke
- An Israeli journalist ran an entire interview with Poke and published it in a major newspaper because the assistant answered company questions accurately.
- Marvin said Poke returned answers with 'basically zero factual errors' and even revealed investor details that weren't publicly posted.
Email And Calendar Are The Best Agent Signals
- Marvin von Hagen argues the richest signal for a personal assistant lives in your email and calendar, so an assistant should proactively surface and act on that data.
- Poke reads every incoming email in real time, classifies importance, and can place deadlines, create PRs, or take actions after a user thumbs-up.
Ship Narrow Recipes Before Building An AI Superapp
- Do ship narrow, immediately useful automations first, then expand — people try lightweight vertical recipes more readily than a full AI Google replacement.
- Poke's recipe example: nightly sync Strava runs to Notion by asking users to connect Strava and Notion and running the small automation.