The Modern People Leader: Forward-Thinking HR

Wise’s 5-Step Playbook for Building Culture Across Borders: Isabel Naidoo (Chief People Officer, Wise)

Feb 10, 2026
Isabel Naidoo, Chief People Officer at Wise, builds global people strategy for a cross-border fintech. She describes balancing a cohesive employee experience with local identity. She outlines rituals and transparency that keep mission focus. She shares a three-pronged approach to AI in talent and practical steps for measuring impact.
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INSIGHT

Purpose-First Global Expansion

  • Wise chooses global offices only when they serve customers and regulators, not for prestige.
  • Proximity to customers and local licensing drive their global footprint decisions.
ADVICE

Standardize Brand, Localize Identity

  • Design global experiences that allow local identity, not rigid uniformity.
  • Standardize brand signals but localize artwork, room names, and rituals to reflect place.
ADVICE

Measure Culture Through Outcomes

  • Anchor culture in measurable business outcomes rather than vague language.
  • Use rituals and checkpoints that tie work to customer impact and mission.
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