Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

67: Using AI and Automation to Scale Lead Generation with Jay Feldman

177 snips
Sep 1, 2025
Guest
Jay Feldman
Jay Feldman, known as LeadGenJay, is a leading expert in AI and automation for lead generation. He discusses how AI transforms the sales landscape, boosting efficiency and client acquisition through innovative cold emailing and personalized outreach. Jay shares insights on the importance of omnichannel marketing strategies and AI's role in integrating various approaches. He also emphasizes building an 'AI Sales Director' to enhance team performance and offers practical tips for companies to stay competitive in a rapidly evolving market.
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ADVICE

Hyper-Personalize Outreach With LLMs

  • Use LLMs to hyper-personalize outreach by scraping LinkedIn, websites, and social posts for meaningful signals.
  • Prompt-engineer personalized first-sentences and sequences to match or exceed human SDR quality at scale.
ANECDOTE

Tiered Services From DIY To Fully Managed

  • Jay's companies offer DIY, done-with-you, and done-for-you setups depending on client needs and maturity.
  • For established clients they implement, test, and iterate until the automated lead system performs profitably.
ADVICE

Don’t Copy Automations Blindly

  • Expect some tech-stack customization; copy prompts and flows need tuning per company and tools.
  • Keep integrations flexible and plan for minor adjustments when copying automations across clients.
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