30 Minutes to President's Club | No-Nonsense Sales #570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026
May 5, 2026
Jason Bay, founder of Outbound Squad who trains sales teams on data-driven cold outreach. He teaches how to open with a company problem, use brief mobile-first emails and internal-feeling subject lines. Hear why relevant social proof and closed, offer-based CTAs boost replies. Learn multi-touch, multi-channel sequencing and smart bump tactics to get responses.
AI Snips
Chapters
Transcript
Episode notes
Match Social Proof To Prospect Type
- Use social proof that matches the prospect's company size and industry to boost replies up to ~41%.
- Don't name-drop huge corporates for small buyers; pick peers that look like the prospect's org.
Use Closed CTAs And Offer Something
- Use a single closed CTA: prefer yes/no, interest-based, or offer-based CTAs and avoid asking directly for time.
- Offer-based CTAs (giving something valuable) can lift reply rates up to ~28% over time requests.
Use Tiers Of Offers As Hooks
- Use offers as hooks: blind-date intros, one-to-many insights, or one-to-one audits depending on deal maturity.
- Example: connect them with an optimization specialist who launched hundreds of personalized campaigns at Amazon.