The Free Toaster E003 - Why Play [Affiliate marketing]
Episode 003: Today, we tackle a big, foundational question. “Why should I bother promoting my lending products in affiliate channels?”
We cover:
- Size of publicly traded affiliate networks
- How many consumer loans are opened per year on affiliate networks
- Why your CMO, CPO, CRO, and CFO should care
- A 60-second elevator pitch for your CEO
Timestamps:
(00:43) Why Invest in Affiliate Marketing? (01:22) Affiliate Channel Scale From Public Filings (05:08) What % Of Acquisition Volume Comes From Affiliates? (06:14) Convincing Your Org to Invest in Affiliate Marketing (08:01) Benefits for Different Departments (13:06) Selling into your CPO or Strategy Head (14:44) Selling into your CRO (16:42) Selling into your CFO (18:15) Building Exceptional Buying Experiences (20:42) Conclusion and Summary Pitch
Where to find Carlos:
References (affiliate marketplace public filings):
Credit Karma
Experian
NerdWallet
Lending Tree
https://investors.lendingtree.com/static-files/6091a1b9-f0c2-4d4e-b6c0-990085edb7a5
QuinStreet
https://investor.quinstreet.com/static-files/726eb814-7f4e-47ee-9d01-5a200817a027
MoneyLion
https://investors.moneylion.com/news/detail/122/moneylion-announces-first-quarter-2024-results
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.