1761: What the Vaccine Rollout Teaches About Big Data and B2B Marketing

Amnon Mishor is the CTO and founder of Leadspace, a leading B2B Customer Data Platform. He has designed and deployed innovative global data & AI solutions for some of the world's largest B2B tech organizations such as Zoom, Salesforce, SAP, Oracle, and more.

After successfully designing and deploying world-class technology to aid the military in catching terrorists, Amnon saw an opportunity to apply data and AI in another industry where leaders cannot afford to "fail": B2B enterprise software. He shares his experiences from his time heading up the Intelligence Systems and Data Mining Department of the Israel Defense Force's Technological Intelligence Unit.

In 2010, he founded Leadspace to help Silicon Valley's biggest enterprise companies take full advantage of customer and prospect data — their most valuable business asset. Have you ever wondered what the vaccine rollout teaches us about AI and big data? Amnon Mishor believes there are key takeaways for B2B marketers.

In this podcast, Amnon shares expert opinion as a data technologist to expose what the vaccine rollout teaches B2B companies about big data, AI and more. We also discuss what's wrong with applying big data solutions to small data sets - and how to get it right.