Marketing School - Digital Marketing and Online Marketing Tips Why Website Traffic Is Almost Dead Today
20 snips
Mar 11, 2026 They dig into how AI search is collapsing informational website traffic and why transactional SEO still pulls revenue. The conversation covers adapting with search-everywhere strategies and the costs and hardware needs of running local AI models. They also unpack a bold AI pivot that revived a software company and the idea of creative destruction to stay competitive.
AI Snips
Chapters
Transcript
Episode notes
AI Is Crushing Informational Traffic
- AI search is collapsing informational traffic while preserving transactional and navigational queries.
- Neil Patel notes AI overviews pull answers for how-to and informational queries so publishers lose visits but bottom-of-funnel keywords still drive revenue.
Prioritize Revenue Not Visitor Counts
- Measure revenue and LTV over raw traffic and vanity metrics because AI can deliver answers without site visits.
- Neil advises focusing on transactional SEO and bottom-of-funnel content that still produces conversions and revenue.
Win By Owning Multi Channel Conversations
- Adapt by diversifying channels and owning conversations via podcasts, YouTube, and branded content.
- Eric Siu cites Andreessen Horowitz as an example that built multiple shows and channels to control narrative beyond search.