How I Franchised This The ONE Question to Ask Before Buying a Franchise
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Mar 19, 2026 Scott Oaks, a franchise executive leading growth at Comfort Keepers with 22 years in senior care franchising. He recounts his unexpected path into franchising. He highlights spotting red flags in buyers, why senior care weathers recessions, the realities of caregiver recruiting, and the one question to ask franchisors to uncover their toughest challenges.
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Demographics Make Home Care Long Term Demand
- Demographics create durable demand: aging baby boomers and incoming Gen Xers increase need for long-term home care.
- Scott expects more public pay coverage over time as demand forces policy changes, reducing private-pay pressure.
Never Stop Recruiting Caregivers
- Always recruit caregivers; hiring is continuous because caregiver turnover is real and growth requires simultaneous focus on clients and staff.
- Treat the business as managing supply and demand: keep pipelines for both clients and caregivers active.
Three Pillars That Differentiate Comfort Keepers
- Comfort Keepers differentiates with interactive caregiving, strong operational support, and caregiver investment.
- They match caregiver and client interests, hire operators with agency experience as support staff, and offer extra training and recognition.