How an Alternative Payment Method is Driving Increased Conversions for Betabrand
Dec 15, 2016
13:08
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In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their…
Total Retail Talks