
New Books in Communications Deirdre Flynn and Mary McGill eds., "Irish Digital Cultures: Identity, Contexts, Space" (Routledge, 2025)
Mar 22, 2026
Deirdre Flynn, lecturer in 21st-century literature and editor, and Mary McGill, researcher on gendered online abuse and editor, discuss Irish digital cultures. They trace the book’s origins in teaching and COVID-era shifts. Topics include podcasting and emigration, influencers and creator precarity, Black and Asian Irish identities online, algorithms, archiving activism, and Ireland’s role with big tech.
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Definition Of Irish Digital Cultures
- Irish digital cultures are modes of digital cultural production expressing, questioning and circulating ideas of Irish identity.
- The editors chose a fluid umbrella definition to capture rapid, creative, and future-facing online practices tied to Irishness.
Podcasting Reframes Emigration Narratives
- Marcus Free uses Darragh [Darlith] Regan's An Irishman Abroad to show how podcasting reshapes emigration and middle-Ireland narratives after the financial crisis.
- The chapter reveals how popular podcasts present dominant ideas of Irishness while sidelining sharper, critical perspectives.
Algorithms And Audience Shape Minority Visibility
- Digital platforms can create alternate visibility for marginalised identities, but creators must negotiate audience expectations and algorithms.
- Chapters on Black and Irish podcasts and Asian-Irish TikTok show algorithmic effects and strategic audience choices.


