New Books in Communications cover image

Deirdre Flynn and Mary McGill eds., "Irish Digital Cultures: Identity, Contexts, Space" (Routledge, 2025)

New Books in Communications

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Conor McGregor: Persona, Politics, Platforms

Deirdre outlines Conor Heffernan's chapter analyzing McGregor's digital persona, populism, and use of X for political messaging.

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