
Deirdre Flynn and Mary McGill eds., "Irish Digital Cultures: Identity, Contexts, Space" (Routledge, 2025)
New Books in Communications
00:00
Conor McGregor: Persona, Politics, Platforms
Deirdre outlines Conor Heffernan's chapter analyzing McGregor's digital persona, populism, and use of X for political messaging.
Play episode from 24:12
Transcript


