The Rebooting Show The connection economy
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Feb 10, 2026 James Capo, CEO of Omeda and veteran media executive, explains the shift from traffic to a connection economy where audience relationships are the core asset. He discusses operationalizing audience-first strategies, consolidating audience data, the convergence of B2B and consumer media, and practical AI uses that add real utility rather than repeating past mistakes.
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Connection Economy Is Audience First
- The “connection economy” means audience relationships, not pageviews, are the core asset for publishers.
- Publishers should focus on lifetime value and making audiences feel seen rather than chasing incremental traffic gains.
Brand Trumps Single Channel Metrics
- Audiences view media brands holistically across products, not as single channels.
- Measuring success by one channel (like website traffic) misreads how users engage with a brand.
Pick One Core Audience Metric
- Decide your core audience metric (ARPU, LTV, subscriptions) and align products to it.
- Optimize tactics based on what metric actually drives your business rather than copying others.