How the internet hijacked our health

In 'Bad Science,' Ben Goldacre critiques the current state of science as presented to the public, focusing on the misrepresentation of science by the media, the flaws in alternative therapies, and the misleading practices of pharmaceutical companies. The book explains basic scientific principles, such as the placebo effect, regression to the mean, and the importance of randomized and double-blinded trials. Goldacre also discusses cognitive biases, the role of media in promoting public misunderstanding of science, and the ethical issues in drug development and advertising. Written in an engaging and humorous style, the book aims to help readers differentiate between good and bad science practices.

In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.