Grow Your Law Firm Optimizing Law Firm Advertising on Streaming TV With David Klein
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Feb 13, 2026 David Klein, Director of Business Development at ConsulTV with 20+ years in marketing and digital advertising, explains the shift from traditional TV to streaming. He covers advanced household targeting, CPM pitfalls, localized and seasonal creative, testing windows and reach/frequency needs. Short, practical takes on integrating streaming into law firm marketing and avoiding common buying mistakes.
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Streaming Has Overtaken Linear TV
- Streaming viewership has overtaken linear TV in many markets, confirmed by Nielsen trends.
- This shift makes streaming a necessary channel for law firm advertising now.
Avoid Buying Only From Local Stations
- Don't buy streaming inventory only from local TV stations because they're not streaming experts.
- Spread ads across publishers so you reach where viewers actually watch, not just low-cost inventory.
Targeting Uses Household Data Bits
- Streaming targets households via anonymized data appended to IP addresses, enabling demographic and behavioral targeting.
- You can target by specifics like motorcycle ownership, language, occupation, and income segments.