Intro

Welcome to episode 318 of Grow Your Law Firm. In this episode, Ken is joined by David Klein, Director of Business Development at ConsulTV. David brings over 20 years of experience in marketing and digital advertising to the table, and now focuses on helping law firms transition from traditional TV advertising to the rapidly growing world of streaming TV and OTT (over-the-top) content. At ConsulTV, David helps law firms make the most of this shift in viewership, creating tailored, cost-effective strategies that deliver measurable results. David explains how streaming TV works differently from traditional broadcast and cable TV, especially in terms of targeting, pricing, and attribution. He also shares valuable insights into how law firms can maximize their ad spend, improve their brand awareness, and track consumer engagement through data-driven strategies. Whether you're new to streaming or looking to optimize your existing campaign, David's insights will help law firms navigate this changing landscape with ease. What you'll learn in this episode:

1. The Shift from Traditional TV to Streaming - Why more people are watching streaming TV over linear broadcasts - How law firms can capitalize on this trend
2. Understanding Targeting and Demographics in Streaming - How streaming platforms offer targeting based on data, demographics, and consumer behaviors - Reaching the right audience through advanced targeting features
3. Avoiding Common Pitfalls in Streaming Campaigns - Why CPM (cost per thousand views) isn't the only metric to focus on - How to measure success through audience engagement and conversion tracking
4. Building a Successful Streaming TV Strategy for Law Firms - How law firms can integrate streaming TV into their marketing mix - Understanding the importance of frequency, reach, and consistent branding in building long-term success
5. Maximizing Your Marketing ROI with Streaming - How to effectively allocate your budget for maximum results - Why consistent exposure is key to increasing conversions over time

Resources: Website: consult.tv LinkedIn: linkedin.com/in/davidkleinstreamingtv Facebook: facebook.com/Consult.tv Additional Resources: https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://calendly.com/jenna-pilmma/strategy-session-with-pilmma AI for PI Expo: www.pilmma.org/ai-for-pi-expo