We Are Selling with Lee Woodward How to Create Impactful Listing Proposals with Matt Condit
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We explore delivering a structured, high-impact listing presentation with Matt Condit, emphasizing clarity, process, and client confidence.
• structured listing presentations provide a clear roadmap for the client, using a storyboard or index to organize information and visuals
• incorporate negotiation examples to demonstrate proven success, differentiating the agent and justifying fee negotiation
• proposals act as business documents, not marketing brag books, including full details of marketing, fees, risk reversal guarantees, and additional value-adds like Matterport 3D tours or selling guides
• digital tools (e.g., Pitch platform) allow tracking of client engagement, notifications of proposal openings, and sending digital agreements to streamline follow-ups
• sending proposals early (pre-listing kit) accelerates decision-making, gives clients confidence, and positions the agent as professional and competent
• small, consistent points of difference (“1% wins”) cumulatively build trust, credibility, and increase the likelihood of securing the listing
A practical guide to creating a structured, persuasive listing presentation that combines visuals, negotiation examples, and a professional proposal to clarify the process, demonstrate expertise, and convert potential clients efficiently.
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