Talking Drupal Talking Drupal #541 - Mautic
Feb 23, 2026
Ruth Cheesley, open source advocate and Mautic project lead, discusses Mautic's marketing automation platform and its focus on self-hosting and data ownership. She covers integrations with Drupal, campaign orchestration, multi-channel messaging, privacy and GDPR tools, advanced segmentation and scoring, hosting and scaling, AI plans, sustainability and fundraising, and ways people can contribute to the project.
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Mautic Enables Self-Hosting And Extensibility
- Mautic is an open-source marketing automation platform that lets you self-host and control your data instead of being locked into a vendor.
- Its Symfony foundation and REST API make it extensible and allow agencies to customize workflows and integrations with Drupal and other tools.
Routing Leads Saved Time For A Fire Extinguisher Company
- A fire-extinguisher company used Mautic to route agricultural leads to the right salesperson instead of emailing whoever was available.
- That routing improved conversion by matching product interest (agriculture vs boats) to the correct sales rep.
Campaign Orchestration Is Mautic's Core Engine
- Campaign orchestration is core to Mautic from day one, with event subscribers and an engine that supports integrations and templates.
- Mautic is building a library of campaign templates (double opt-in, birthday flows) to simplify orchestration for users.