Advanced Segmentation and Points-Based Scoring

Today we are talking about Mautic, marketing automation, and its history with Drupal with guest Ruth Cheesley. We'll also cover Mautic ECA as our module of the week.

For show notes visit: https://www.talkingDrupal.com/541

• What Is Mautic?
• Self-Hosting and Data Ownership
• Who Uses Mautic + Personalization
• Mautic's History with Drupal
• How Drupal Integrate Mautic
• Orchestration in Mautic
• Privacy & Compliance: GDPR Tools, Consent, and Do-Not-Contact Controls
• Hosting Options
• Advanced Segmentation
• Points-Based Lead Scoring
• Validating Segments
• Using Points to Boost
• Common Mautic Adoption Pitfalls
• Getting Support
• The Future with AI
• AI and Open Source Maintenance
• Mautic Sustainability & Fundraising
• How to Contribute

• Mautic
• Mautic Integration
• Advanced Mautic Integration
• Talking Drupal #343 - Marketing Automation with Mautic
• Managed hosting, 40% goes to the community
• Mautic/Drupal case study and presentation on that from our conference
  • https://www.youtube.com/watch?v=r0SkfeHTLK8
  • https://mautic.org/case-study/inagro/
• GDPR cleanup jobs to remove old data
• Anonymization tasks to comply with specific laws (eg CCPA)
• Anonymize IP setting
• Proposal to overhaul all things privacy and streamline experience for marketers - currently seeking funding, planning to ship in Mautic 9
• Mautic contribution docs
• Testing PRs: inlcuding local setup guide
• Low/no-code tasks board
• Thanks Dev
• Ecosystems

Ruth Cheesley - ruthcheesley.co.uk RCheesley

Nic Laflin - nLighteneddevelopment.com nicxvan John Picozzi - epam.com johnpicozzi Catherine Tsiboukas - mindcraftgroup.com bletch

Martin Anderson-Clutz - mandclu.com mandclu

• Brief description:
  • Have you ever wanted to integrate Mautic marketing automation into your Drupal website, using ECA? There's a module for that.
• Module name/project name:
  • Mautic ECA
• Brief history
  • How old: created in Jun 2025 by Abhisek Mazumdar (abhisekmazumdar) of Dropsolid
  • Versions available: 1.0.6 which works with Drupal 10 and 11
• Maintainership
  • Actively maintained
  • Documentation - detailed README
  • Number of open issues: 1 open issues, which is not a bug
• Usage stats:
  • 3 sites
• Module features and usage
  • With the module installed, your ECA models can respond to Mautic webhooks, and can also make use of new actions to give you CRUD capabilities (Create, Read, Update, or Delete) for contacts and segments within ECA
  • Mautic ECA declares the Mautic API module as a dependency, and you need to use it to set up an API connection, and to define any webhooks you want to use in your models
  • It's worth noting that the maintainers of Mautic ECA also seem to be involved with a number of other modules in the Mautic API ecosystem, including Mautic Personalization, as well as Mautic Content Provider, which can expose Drupal content for use in Mautic, for example to include in emails