How To Cold Pitch To Media and Get Into Forbes, Fast Company, and Win a 40 Under 40 with Serial Entrepreneur Vincent Phamvan

“Knowing what your customers are facing at a deep level allows you to create great products and services for your customers. But it also allows you to be part of a story journalists want to write about.”

Vincent Phamvan, founder of Parents Club, a newsletter helping modern parents become smarter about parenting, wellness, and tech, knows firsthand the tremendous impact that PR and media features have on a business. Having been featured in major publications such as Forbes, Entrepreneur.com, Fast Company, and many others, Vincent was a recipient of the 40 Under 40 Award from the Nashville Business Journal.

If you’ve ever been enamored by a business or entrepreneur’s “as seen in” banner, wondering, “How do I get seen in these publications myself?”

This episode is for you.

Vincent shares his advice on writing a pitch that stands out in the endless sea of pitches that is a journalist’s inbox. He also goes over how media coverage takes on the heavy task of building social proof and credibility better and faster than you could if you were only relying on social media and SEO.

Whether you’re a blossoming, brand-new business, or a business in the thick of the growth stage–this episode will give you immense value, so take what you need.

Topics We Discuss in this Episode:

How to write a standout, attention-grabbing pitch
The do’s and don’ts of pitching
Tips for pitching your story (and making it irresistible)
Effective ways to follow up on a cold email
Powerful email subject line that gets clicks
How to use social media to build relationships with journalists

Resources Mentioned:

Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Follow Vincent on Twitter
Follow Parents Club on Instagram
Find out more about Parents Club
Check out the Parents Club app
Sign up for the FREE newsletter for modern parents

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.

Additional Resources:

I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).

Go to gloriachoupr.