The Indian Startup Show

Kanupriya Poddar, CEO of MagickWorld on building India’s first travel platform for kids.

Jan 28, 2026
Kanupriya Poddar, founder and CEO building MagickWorld, a kids-first travel and lifestyle platform. She talks about launching a kid-focused directory and onboarding 100+ local businesses fast. She describes moving from McKinsey to startup life, building an MVP with her daughter, cracking distribution and marketplace challenges, and plans to use AI for family travel recommendations.
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ANECDOTE

100+ Businesses Onboarded In Two Months

  • Within two months of a soft launch MagicWorld onboarded over 100 homegrown businesses to its directory.
  • The concept drew enthusiasm from investors, local businesses, and parents early on.
ANECDOTE

Overnight Demo Built With Her Daughter

  • Kanupriya brainstormed MagicWorld with her eight-year-old daughter and launched a demo site built on GoDaddy overnight.
  • They tested interest immediately and onboarded local businesses after seeing demand.
ADVICE

Launch Raw, Validate Demand First

  • Do not wait for a perfect product; launch raw and iterate with real feedback.
  • Focus on proving demand and distribution before building a perfect roadmap.
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