
The Product Experience The missing skill that's costing product managers their jobs - Dave Wascha (CPTO and Advisor)
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Apr 2, 2025 Dave Wascha, CPTO and advisor with a rich background at Microsoft, Moonpig, and Zoopla, addresses a crisis in product management he dubs 'The Reckoning.' He discusses the backlash product professionals face and how to reclaim credibility. With insights into the evolution of European product management, he emphasizes the need for empathy and economic awareness. Dave advocates for flexibility and problem-solving in approaching product challenges and explores the shifting roles of leaders, stressing the importance of adaptability in today's market.
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Demonstrate Value
- Proactively demonstrate your value and understand how the business operates, grows, and makes money.
- Actively contribute to the business's success instead of waiting to be included or being petulant.
Missing Resilience
- Many product managers only experienced the "salad days" of easy growth, lacking resilience in tougher times.
- This lack of experience with economic downturns makes adapting to commercial pressures challenging.
Empathy and Understanding
- Develop empathy for your internal customers (colleagues) and understand their perspectives and pressures.
- Understand the business's economic drivers and focus on contributing to them, especially during crises.



