The Product Experience

Everything you need to know about product messaging— Diane Wiredu (B2B, SaaS, Marketing, leader)

10 snips
May 6, 2026
Diane Wiredu, founder of Lion Words and messaging strategist for B2B SaaS, walks through a research-driven, five-step approach to product messaging. She breaks down how messaging differs from copy and positioning. Short, actionable segments cover diagnosing failing messaging, structuring website heroes, creating a messaging hub, and quick testing tactics for faster market resonance.
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INSIGHT

Messaging Is The Strategic Layer Between Positioning And Copy

  • Messaging is what you say about your product while copywriting is how you say it.
  • Diane describes messaging as the layer between positioning (foundation) and copy (execution) and essential for clear communication.
INSIGHT

Message Market Fit Requires Clarity Relevance And Differentiation

  • Message market fit means your message is clear, relevant, and differentiated to your prospects.
  • Diane calls this a trifecta: clarity, relevance (speaking their language), and differentiation from competitors.
ADVICE

Follow A Five Step Messaging Process

  • Use a five-step messaging process: document current messaging, do voice-of-customer research, audit competitors, synthesize to a messaging focus, then produce a messaging hub.
  • Diane emphasizes interviewing customers, mining reviews, and mapping a messaging hierarchy before writing copy.
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