Brand You Personal Branding [#24] The Five Voices of Thought Leadership
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Mar 3, 2026 They unpack five distinct voice types people default to when writing and speaking. The conversation contrasts voice with niche and shows how to shift register for different platforms. There is a strong case that a recognizable human voice beats generic tactics in the age of AI. Practical steps are offered to identify and flex your own natural voice.
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Voice Not Writing Is The Real Problem
- You don't have a writing problem; you have a voice problem that makes content sound generic.
- Mike Kim contrasts natural, persuasive voice in casual texts with the muted voice people use when trying to sound impressive.
Three Legs Of A Brand Include Verbal Identity
- A brand rests on three legs: visual identity, value identity, and verbal identity, and neglecting verbal identity makes you invisible.
- Mike Kim notes people obsess over colors and logos but spend minutes on how they write emails.
Use The Academic Voice For High Stakes Credibility
- If people seek you for deep, well-researched takes, lean into the Academic voice.
- The Academic is thorough and cites studies like Dr. Robert Cialdini, but risks sounding dense if poorly packaged.
