Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!
Jan 28, 2026
33:30
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?
The Attention Shift team debates the uncomfortable reality of "fuzzy" sports sponsorship ROI and the critical shift from passive visibility to active storytelling.
The Attention Shift