#127 - Going deep to the core - Polina Orlova

This week I sit down with Polina Orlova who is a brand strategist and founder of Orlova Co., where she helps visionary founders build authentic, mission-aligned brands. 

She specializes in brand positioning, messaging and strategy — ensuring every aspect of your business aligns with its core principles, resonates with the right audience and drives growth. 

With a knack for turning chaos into clarity and ensuring brand alignment across the entire organization, Polina serves as a trusted partner — helping founders transform their vision into extraordinary, legacy-driven brands. Feeling stuck and scattered? If you need a clear roadmap to bring your brand to life, reach out to Polina at polina@orlova.co. __ Paul, the CTA at the bottom is optional – depends on where the bio will go. Feel free to cut it when it's not appropriate/relevant.

We discuss
What is branding? 
What is strategy? 
Starting with the foundation of core values.
Communication and messaging can be easy. 
Where do we start when building a brand identity? 
Finding your ideal client. 
Having the confidence to say no. 
Using the brand to communicate the offer. 
What is your superpower? 
Doing a competitive analysis. 
Being objective about the business and its place in the market. 
Gaining clarity through comparison. 
Sunk cost and going back to the drawing board.
 Lessons in business built through training. 
Billboard message. 

Find Polina

Website - orlova.co

LinkedIn - https://www.linkedin.com/in/orlovapolina/
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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!