The Bossticks Benito Skinner aka Benny Drama - On How To Be Your Authentic Self To Find Happiness, Career Success, Social Media Comedy, & Community
Apr 9, 2019
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Leverage Platforms Over Old Gatekeepers
- Use platforms like Thrive (example in podcast) and social channels to reach audiences instead of traditional gatekeepers.
- Leverage existing platforms' built-in audiences to accelerate exposure and opportunity.
From Dubsmash To Viral Sketches
- Benito began making sketches at Georgetown while studying film and media and first posted on Dubsmash before Instagram/TikTok.
- After coming out and investing in costumes and wigs his videos rapidly gained traction, especially after a queer eye parody and Kim Snapchat bit.
Authenticity Unlocks Better Creativity
- Coming out let Benito express more authentic, richer creative work and improved his acting.
- He says you can't create something special while hiding large parts of yourself.