EP | 711 - The 3 Mistakes That Crushed Our Profitability in 2025

I'm about to be really open and honest with you and share some of the huge mistakes and learning lessons that we made in 2024.

I want to help you avoid these.

And I also just want to be transparent. Not all years are great years.

We've had tough years in the past.

2025 was no different in some regards and I want to open up about 3 mistakes that we made, 2 that were strategic errors and one "mistake" that was just a consequence of getting Erin and I out of the business full time.

Time Stamps:

(1:15) Quick Backstory in 2022

(4:40) Business Is Not For The Weak

(5:55) CAC to LTV Ratio

(11:47) Mistake #1: Mid Ticket Offer

(14:34) Mistake #2: Ascension Issue

(16:58) "Mistake" #3: Removing Ourselves From The Business

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