New Media The Media Trends Nobody Is Talking About
18 snips
May 7, 2026 
Brian Morrissey, founder of The Rebooting and former Digiday editor, offers big-picture media instincts. He outlines three media archetypes and why balance matters. He explains why many streaming clones will fail, how webinars and podcasts build real connection, and why SMS and collecting phone numbers are surprisingly strategic tools.
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Have A Clear Clips Monetization Plan
- Don't assume clips alone equal sustainable growth; know how clips feed broader business model.
- Brian calls the clipping economy an 'underpants gnome' problem: step one is clip, step two unclear, step three profit.
Audience Quality Trumps Monetization Tactics
- The core challenge is building a valuable audience, not selecting monetization levers.
- Brian lists multiple monetization options (events, super chats, sponsorships) but stresses audience quality and concentration matter most.
How The Rebooting Started
- Brian launched The Rebooting after leaving Digiday in October 2020 using his reputation as leverage.
- He built and produced most content himself, avoiding early hires and using his media-business experience.