Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private.
Timestamps:
00:00 Intro
00:06 The 3 Media Archetypes: Artists, Suits, Engineers
05:54 Streaming Media and MTS vs TBPN
08:00 Why Webinars Punch Above Their Weight
12:37 The Power of Parasocial Podcast Connections
16:09 Is Streaming A Fad? Neo-Traditional Media
20:18 The Underpants Gnome Problem With Clips
24:03 Is SMS The New Email?
26:45 The Hardest Part Is Having The Audience
29:51 Brian's Writing Process (No Audience In Mind)
34:36 Smart SMS Use Cases (Events, Subtext)
40:00 Building A Strategic Reserve Of Phone Numbers
42:59 Why SMS Crushes For Webinar Registrations
49:47 NoScroll And Anonymous X Accounts
53:22 Aging Out Of LinkedIn Is The Real Flex
54:05 Where To Find Brian
đź“Ś Resources Mentioned:
The Rebooting
People vs Algorithms (podcast)
Monitoring The Situation (MTS)
Breaking Points
đź”— Connect with Brian Morrissey:
LinkedIn
Website & Newsletter
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