Social Media Marketing Podcast Mastering LinkedIn Video: Attracting the Right Audience
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Dec 12, 2024 Sinead Murray, a LinkedIn strategist and founder of Growth Academy, shares her expertise on leveraging LinkedIn video for marketing. She discusses transforming from a marketing assistant to a video content expert, highlighting the engaging power of video on LinkedIn. Sinead breaks down various video formats, emphasizes the effectiveness of live sessions, and provides tips for maximizing video engagement. She also covers practical strategies for creating captivating content that resonates with your target audience.
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Growth Academy Origin
- Shanee's follower count exploded during COVID.
- This led to high demand and the creation of Growth Academy.
LinkedIn Video Advantages
- LinkedIn offers a higher chance of reaching decision-makers with greater resources.
- Video helps stand out from text-based content and AI-generated posts.
Leveraging LinkedIn Feed Videos
- Consider LinkedIn's feed videos, which can be up to 15 minutes long.
- These videos can be horizontal, vertical, or square.