The Learning Leader Show With Ryan Hawk

137: Don Yaeger – How To Become A Master Storyteller

Jun 29, 2016
Don Yaeger is an award-winning keynote speaker and an eight-time New York Times best-selling author, known for his insights into greatness learned from sports legends. In a captivating discussion, he emphasizes that the greatest achievers hate losing more than they love winning, highlighting the power of storytelling in leadership. He shares the journey of turning free speeches into a successful speaking career, and delves into the qualities that foster high-performing teams, including the importance of purpose, communication, and continuous learning.
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ANECDOTE

Jordan’s Fuel: Small Slights

  • Michael Jordan used imperceptible slights as fuel to maintain his competitive edge and drive improvement.
  • Jordan admitted he needed those slights to keep pushing when few external forces could challenge him.
ADVICE

Prepare To Interview Deeply

  • Prepare deeply before interviewing leaders: research them and ask questions they haven't heard.
  • Let interviewees lead once comfortable and listen for follow-up questions that reveal new stories.
ADVICE

Use Interviews To Build Your Brand

  • Flip media interviews: treat them as opportunities to build your personal brand rather than attacks.
  • Pick five words you want to be known for and weave one into nearly every answer.
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