Brandfathers Why the Best Creatives Are Making More Money Than Ever
Mar 3, 2026
They dissect why agency stunts fail while social-native spots win. Conversation about AI imagery controversies and the photographer backlash. A look at designers panicking and how AI is automating routine creative tasks. Practical talk on outcome-focused pricing like brand sprints and how specialists can charge more. Plus a warning to quit doomscrolling the news.
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H&R Block's Green Screen That No One Used
- Oren found an H&R Block green screen activation in Venice that looked like an agency idea with no users.
- The panel invited creators to shoot and edit themselves, but Oren called it a practical fail because creators don't need physical green screens.
Why Most Billboards Miss What Works Online
- Out-of-home executions often fail because teams ignore high-performing digital hooks when creating billboards.
- Ashwinn showed Armour OOH copy that was clever but confusing, and recommended syncing OOH with proven ad creative.
Gucci's AI Backlash Is Mostly Performance Noise
- Luxury brands using AI imagery trigger loud backlash but rarely move core buyers.
- Oren argued Demna and Gucci use AI as attention play; most real luxury purchasers won't abandon purchases over imagery debates.