We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival.
Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.
0:00 Intro
2:02 Storytelling Hooks That Work
5:48 H&R Block's $500K Green Screen
9:39 VaynerMedia Made This
12:00 Why Armra's Billboards Don't Work
17:36 Gucci's AI Backlash
23:35 Jack Hughes and the AI Photo War
31:00 Designers Are in Shambles
36:15 The Internet Creates Fake Problems
41:10 Claude Built This Unprompted
44:00 The $75K Brand Sprint Model
As always, thanks for watching. Let us know your feedback in the comments.
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