Do This, NOT That: Marketing Tips with Jay Schwedelson 🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!): Jay’s SCOOP | Ep. 486
Apr 3, 2026
Celebrates a 50th birthday while serving bite-sized life and marketing rules. Covers insisting waiters write orders, why you should test tactics you dislike, and avoiding bringing up old grievances in arguments. Shares a simple CTA trick to lift clicks, when to boost social posts with ad money, and why unsubscribes can be a good sign.
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Always Ask Waitstaff To Write Down Orders
- Do tell waitstaff to write down complicated orders instead of trusting memory.
- Jay Schwedelson uses this with large sushi orders and explicitly asks servers to write it down to avoid mistakes.
Test What You Hate Because Others Use It
- Do test marketing tactics even if you personally dislike them; your tastes are not your database's tastes.
- Jay warns against rejecting pop-ups, emojis, or Reddit tests just because they bother you personally.
Don't Fight With History
- Avoid bringing up past grievances during arguments; address only the current issue.
- Jay explains that pulling up a 'greatest hits' of past wrongs turns one fight into many and makes things worse.
